About Full Bloom Lingerie

My name is Amelia (Curvy Amelia) and I’ve been designing and
tweaking this wireless bra for almost 5 years.

I worked as a plus-size lingerie and fit model in Melbourne for 15 years and,
as someone with big boobs myself, I got really sick of the limited options for
women with larger busts.

Bras would promise to be amazing but they'd always either dig in,
my boobs would pop out, the bands would roll, or just simply not
have enough support. It drove me absolutely bonkers!

I couldn’t understand why brands weren’t getting it right, so I made 
it my personal mission to create something that actually worked.

In 2020, I took over Full Bloom Lingerie one week before the Melbourne lockdowns from a friend who had started making her own wireless bra but didn't want to keep working on it. I added all the little things I always wish I had in a wireless bra until I was finally happy with it. Women all over Australia and New Zealand started buying them to wear while working from home and telling me how much it had changed their lives because they felt so happy and supported while wearing them.

I sadly had to close Full Bloom Lingerie after almost two years of really challenging lockdowns which limited my ability to grow as a business. Fast forward five years,
a husband, a baby and a new lease on life and Full Bloom Lingerie is finally back! 

I’ve spent years making changes to the fit and design to get it to where it is now. Hundreds of samples, many tears, emptied bank accounts and multiple 'I'm giving up' moments but I always pushed through because I believed in this bra so much. 

Wireless, supportive and made for big busts, without digging,
rolling or constantly having to readjust your boobs.
What a dream, right?!

I’ve also chosen to manufacture in Australia again. It costs more and takes longer, but keeping production local, high quality and ethical is really important to me.

Full Bloom Lingerie is still a very small business and I’m proud to say
I'm behind pretty much everything you see here. 

There’s so much more to the story and I'll be sure to tell you all about it along the way but for now, I just want you to enjoy the bra that’s been years in the making because you deserve to feel happy and comfortable every day. 

Thank you for your love and support.
It means the world to me.

Amelia x
Owner, Full Bloom Lingerie

Send us and email: contact@fullbloomlingerie.com
or direct message us on Instagram